A flower bud as seen moving through time by a time-stationary observer

Entrained Innovation

There is no division between art and science, instead when either is accomplished correctly and undertaken by masters then the other should become invisible - or rather the two indivisible from each other. That seamless merger is our goal.

Quae Illuminatur :: Everything Is Illuminated

Our Values - Entrained’s Aphorisms

 

We need you to succeed - so we can too.

If you’re happy then we’re happy. When you grow we grow. Our goal is your return business.

Think. Think deeply.

When money is the only force driving our product decisions we all end up in a sorry race to the bottom. Intelligent, thoughtful design will race us to the top - profitably.

Don’t kill the planet.

Small decisions have large impacts when taken in volume. In all we do we hope to be conscious of our wider impact and we attempt to engineer our way to a better world - one small decision at a time.

 

There is always a better way of undertaking any given thing. Never copy, but always be inspired by what went before. Know the past to know the future.

‘We always do it that way’ is invariably the wrong answer..

Think.

When money is the only force driving making our decisions we are in a race to the bottom. Intelligent, thoughtful design will race us to the top - profitably.

Be smart, look forward.

Not taking risk can be a risky business today. Technology moves so rapidly that whatever we do for a living our industry could potentially be disrupted overnight. Be a leader, be the change, reap the benefits.